What We Do
AMA stands for African Music Agency.
AMA specialises in booking African tours for African and international acts and offering supportive PR in the touring markets.
Thanks to a combined experience of over fifty years in the African music industry, the expert team behind AMA has developed an unparalleled network of talent buyers across Africa, covering fifteen countries. For South African touring, AMA covers nine cities.
Our team works with a select roster of African and international acts with continental appeal, and we also help secure local collaboration opportunities to boost local relevance in the various markets.
OUR SERVICES
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Touring Africa
AMA has developed a network of reliable, experienced and financially strong promoters in fifteen African countries, allowing our team to book continental tours for AMA’s roster of African and international acts.
Boosting Local Relevance
What puts AMA in a unique position in the African music space is our network of content partners across the continent, which enables our team to boost local relevance for acts in each of the touring markets.
Industry News and Research
AMA is in the process of developing an African music industry app that connects labels, promoters, booking agents, music journalists and other industry professionals across the continent as well as intercontinentally.
Professionals that are engaging with the African music industry will receive live updates and weekly briefings on topics that affect the industry, local charts and research, as well as gaining insight into latest deals in each African music market.
Sign up below to get notified once the AMA App is ready.