What We Do
AMA stands for African Music Agency.
AMA connects Africa’s music markets, and offers African talent the opportunity to expand across Africa and into other global markets.
Despite contemporary African music starting to gain traction with music consumers around the world, international editorial coverage of and performance opportunities for African talent are still quite rare. AMA’s mission is to develop a stronger presence for African talent on international content and event platforms by forming strategic partnerships.
Thanks to a combined experience of over fifty years in the African and international music industry, the expert team behind AMA is developing an unparalleled network of high-profile media content partners and talent buyers in Africa as well as in the US, the UK and Europe.
Our team works with a select roster of African artists and labels that we believe have strong international potential and that have shown the necessary commitment and backend structure to expand into new markets. We partner with our roster to promote their music content in key music markets across the African continent as well as around the globe, in view towards securing editorial exposure as well as performance and artistic collaboration opportunities.
OUR SERVICES
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Getting the word out
What puts AMA in a unique position in the African music space is our network of content partners across Africa and the rest of the world, which enables our team to distribute press releases, audio and video content fast and to the right channels.
We support African talent wishing to break into other African markets as well as global markets, with a prime focus on the US, the UK and Europe.
Getting booked
AMA is developing a network of reliable, experienced and financially strong promoters in each of the key African music markets, allowing our team to book domestic and continental tours for AMA’s roster of African and international talent.
Thanks to a global network of talent buyers and festival partnerships, AMA is also ideally positioned to develop performance opportunities and tours for African talent abroad.
Industry News and Research
AMA is in the process of launching an African music industry app that connects labels, promoters, booking agents, music journalists and other industry professionals across the continent as well as intercontinentally.
Professionals that are engaging with the African music industry will receive live updates and weekly briefings on topics that affect the industry, local charts and research, as well as gaining insight into latest deals in each African music market.
Sign up below to get notified once the AMA App is ready.